potatoes
As far as licence plate slogans go most states don’t strive for modesty. Oregon is Pacific Wonderland, New Mexico - Land of Enchantment, Massachusetts claims - inexplicably to the rest of the country - The Spirit of America. Put on this background Idaho’s Famous Potatoes seems very down to earth. It sounds like a no nonsense state. So we do not expect much. Apart from potatoes in every shape, form and color.